What is SEO Analyzer in Rank Math & How it Works [2025]

The SEO Analyzer in Rank Math is a built-in tool that scans your website and provides a complete SEO health check. It helps you identify issues that could affect your rankings and suggests practical improvements.

For example, if your site has missing meta descriptions or broken links, the analyzer highlights them instantly so you can fix them without guessing. This saves you time and ensures your site stays optimized.

You also get clear reports that show strengths and weaknesses across your website. With these insights, you can take action to boost your SEO performance and create a smoother experience for your visitors.

Benefits of Using SEO Analyzer in Rank Math

If you’re curious about how it helps, I’m going to share the key benefits of using SEO Analyzer in Rank Math. These points will show you how it makes your site easier to manage, faster, and more SEO-friendly

• Quick Fixes: With the SEO Analyzer, you can instantly spot small issues like missing ALT text or broken links. Instead of manually checking every page, the tool highlights them for you. This makes it easier to fix problems before they hurt your rankings. You’ll save time and keep your site healthy.
• Better Keywords: The tool shows where you forgot to add focus keywords or didn’t use them properly. You don’t have to worry about guessing if your content is optimized. It guides you to place keywords where they matter most. This way, your pages can reach more of the right audience.
• Smart Titles: SEO Analyzer checks if your titles and descriptions are written well and include the right keywords. You can be sure they are not too short or too long. This helps your content stand out in search results. More clicks from search engines means more visitors for you.
• Technical Health: Many site owners find technical SEO confusing, but this tool makes it simple. It checks things like canonical tags, robots.txt, and sitemaps automatically. You’ll know if your site is structured correctly without digging into code. This gives you confidence that search engines can crawl your site smoothly.
• Fast Speed: Speed matters for both visitors and search engines, and the analyzer keeps you updated. It measures page size, requests, and load times clearly. You don’t have to be a developer to understand where improvements are needed. Faster pages mean happier visitors and better rankings for you.
• Content Freshness: The tool tracks when your content was last updated and keeps it visible to search engines. You’ll know if you need to refresh or add new material. This helps you stay relevant in your niche. With fresh content, visitors will keep coming back for more.
• Secure Setup: Security is a big part of SEO, and the analyzer looks at details like HTTPS and plugin visibility. It helps you reduce risks by spotting weak points early. You won’t have to worry about exposing sensitive details about your site. This gives you peace of mind while running your website.
• Mobile Ready: The analyzer checks your CSS and layout to confirm that your site works well on mobile. Since more people browse on phones, this matters a lot. You can be confident that your visitors won’t struggle with broken designs. A mobile-friendly site also improves your search rankings.
• Clear Reports: Every scan gives you a clean report with strengths and weaknesses explained. You don’t need to be an SEO expert to understand it. The tool translates technical data into simple advice you can follow. This makes improving your site feel much less overwhelming.
• Peace of Mind: With the analyzer running, you don’t have to keep guessing about your SEO health. Everything is checked for you in one place. You get real solutions instead of just warnings. That way, you can focus on growing your site instead of stressing over SEO details.

Every Option of The SEO Analyzer in Rank Math

As I have a 91/100 SEO score, my site is in good health and already well-optimized. Out of 32 SEO issues, I have successfully passed 29, which shows that most of the important SEO best practices are already in place.

There are 3 remaining issues that I have to solve, and once I fix them, I can improve my score to 100 and make my site fully optimized.

Let’s see what is SEO score means in Rank Math in detail:

• SEO Score (91/100): This shows the overall performance of your page in SEO. whatisguide.com scored 91 out of 100, which is excellent. A higher score means your site is well-optimized and likely to perform better in search results.
• Passed Tests (29/33): These are the areas where your site is fully optimized and meets SEO best practices. For example, your page has a proper SEO title, meta description, responsive design, and HTTPS connection. Passing these tests shows your site is following most of the important SEO rules.
• Warnings (1/33): These are areas that need attention but are not critical. On whatisguide.com, there is one warning. Warnings indicate small improvements you can make, like adding missing focus keywords or ALT text, to make your SEO even stronger.
• Failed Tests (3/33): These are issues that need fixing to avoid negatively affecting SEO. On whatisguide.com, three tests failed. Failed tests might include missing ALT text, unminified JavaScript, or posts without focus keywords. Addressing these issues can help boost your SEO score and ranking.

Now, I am going to tell you about every option of the SEO Analyzer in Rank Math in detail. This will help you clearly see how each option works and how it can improve your website’s SEO step by step.

1. Priority

• Automatic Updates: Site-wide plugins auto-update option is disabled on your site, meaning plugins won’t update automatically. You need to update them manually, which gives you control but requires you to stay on top of updates to keep your site secure, fast, and compatible.

2. Basic SEO

• Common Keywords: These are the words your page uses the most. On whatisguide.com, keywords like guide, plugin, wordpress appear frequently. This shows what your page is mostly about and helps you focus on the right topics.
• SEO Description: This is the short summary that appears under your page title in Google search. On whatisguide.com, it’s WordPress Plugin Guide for Beginners. A clear description helps visitors know what your page offers and encourages them to click.
• H1 Heading: This is the main title of your page, telling both readers and search engines the main topic. whatisguide.com uses What is Guide as its H1. A good H1 keeps your content structured and easy to understand.
• H2 Headings: These are subheadings that organize your content into sections. On whatisguide.com, examples are Posts pagination, Categories, Tags. H2s make it easier for readers to scan and for search engines to understand your page.
• Image ALT Attributes: ALT text describes your images for accessibility and SEO. One image on whatisguide.com is missing ALT text. Adding ALT text helps visually impaired users and lets search engines know what your images show.
• Keywords in Title & Description: This checks if your main keywords appear in the page title and description. On whatisguide.com, keywords like guide, plugin, wordpress are included. Using keywords correctly improves your chances of showing up in search results.
• Links Ratio: Shows how many internal (your own site) and external (other sites) links you have. whatisguide.com has 20 internal and 1 external link. Balanced links help visitors navigate your site and improve SEO authority.
• SEO Title: The title that appears in search results. On whatisguide.com, it’s What is Guide – WordPress Plugin Guide for Beginners. A clear, keyword-rich title attracts clicks and tells search engines what your page is about.
• Create a Responsive Site: Checks if your site works well on mobile devices. whatisguide.com is fully mobile-friendly. A responsive design keeps visitors happy and helps your site rank higher on mobile searches.
• Homepage Reachable: Ensures your homepage loads properly for visitors and search engines. On whatisguide.com, the homepage is fully accessible. If it’s not reachable, search engines may have trouble indexing your site.
• Site Tagline: A short phrase that describes what your site is about. On whatisguide.com, a custom tagline is set. It gives visitors a quick idea of your site and can appear in search results.
• Blog Public: Checks if your site is visible to search engines. whatisguide.com is public, so Google can index all pages. If your site was private, it wouldn’t appear in search results.
• Permalink Structure: Determines the format of your post URLs. On whatisguide.com, it’s /%postname%/. Clean, readable URLs are easier for visitors and search engines to understand.
• Focus Keywords: The main keywords you want your page to rank for. One post on whatisguide.com doesn’t have a focus keyword. Setting focus keywords helps your page rank better for the right searches.
• Post Titles & Keywords: Checks if focus keywords appear in your post titles. On whatisguide.com, keywords are included where set. This helps search engines know your content topic and helps users understand what your page is about.

3. Advanced SEO

• Canonical Tag: A canonical tag tells search engines which version of a URL is the main one. On whatisguide.com, the canonical URL is https://whatisguide.com/. This prevents duplicate content issues and ensures your pages rank correctly.
• Noindex Meta: This tag tells search engines whether to index a page or not. On whatisguide.com, the index meta tag is present, meaning the page is set to be indexed. Proper meta settings help control which pages appear in search results.
• Mobile Snapshot: This checks how your site looks on mobile devices. whatisguide.com is detected as mobile-friendly. Ensuring a mobile-friendly design improves user experience and search rankings.
• WWW Canonicalization: Ensures both www and non-www versions of your site point to the same URL. On whatisguide.com, both versions redirect correctly. This avoids duplicate content and helps search engines understand your preferred URL.
• OpenGraph Meta: OpenGraph tags control how your page appears when shared on social media. On whatisguide.com, OpenGraph tags are present. Proper tags make your content more appealing when shared on platforms like Facebook or Twitter.
• Schema Meta Data: Schema.org data provides structured information to search engines. On whatisguide.com, schema data is detected. This helps search engines understand your content better and can improve rich results in search listings.
• Sitemaps: Sitemaps help search engines discover all pages on your site. whatisguide.com has a sitemap detected. Having a sitemap ensures search engines can index your content efficiently.
• Robots.txt: This file tells search engines which pages to crawl or ignore. On whatisguide.com, a robots.txt file is found with Disallow directives. Proper setup prevents unwanted pages from appearing in search results.
• Keep Content Fresh: Indicates when your content was last updated. On whatisguide.com, content was updated on 2025-08-21 via XML sitemap. Regularly updated content signals search engines that your site is active and relevant.
• Broken Links: Identifies links that do not work properly. On whatisguide.com, some links are protected by bot mitigation. Fixing broken links improves user experience and prevents SEO penalties.
• Search Console: Shows whether Google Search Console is linked. whatisguide.com is connected, allowing tracking of performance, indexing, and search issues. Linking helps monitor SEO health effectively.

4. Performance

• Page Size: This shows how big your HTML page is. On whatisguide.com, the page size is only 11 KB, which is well under the average 33 KB. Smaller pages load faster, making your visitors happier and improving your site’s overall performance.
• Response Time: Measures how quickly your page appears for users. whatisguide.com loads in under 0.8 seconds, which is excellent. Fast-loading pages keep visitors engaged and reduce the chance of them leaving too soon.
• Image Headers Expire: Checks if images on your site have expiration headers for caching. On whatisguide.com, headers are enabled. This helps browsers load images faster on repeat visits, improving the overall user experience.
• Minify CSS: Indicates whether your CSS files are compressed. On whatisguide.com, all CSS files are minified. Compressing CSS reduces file size, helps your site load faster, and keeps your performance optimized.
• Page Objects: Shows how many elements your page needs to load, including images, JS, and CSS files. whatisguide.com makes 20 requests: 4 images, 8 JavaScript files, and 8 CSS files. Fewer requests usually mean a faster page and better performance for visitors.
• Minify Javascript: Checks if JavaScript files are compressed to reduce file size. On whatisguide.com, some JS files like accounts.google.com/gsi/client are not minified. Minifying JavaScript can improve page speed and make your website feel snappier for users.

5. Security

• Theme Visibility: Checks if your WordPress theme is visible to the public. On whatisguide.com, the theme is not publicly visible. Keeping it hidden makes it harder for hackers to target your site and adds an extra layer of security.
• Visible Plugins: Shows whether your plugins are publicly detectable. On whatisguide.com, none of the plugins are visible. This helps protect your site from potential attacks that exploit plugin vulnerabilities.
• Directory Listing: Indicates if your server lists files and folders publicly. On whatisguide.com, directory listing is disabled. Disabling it prevents unauthorized users from browsing your site’s file structure, keeping your content safe.
• Secure Connection: Confirms whether your site uses HTTPS. whatisguide.com has HTTPS enabled. A secure connection encrypts data, protects user information, and improves trust with visitors and search engines.

Conclusion

The SEO Analyzer shows that the website’s SEO health is in good condition. Most key SEO practices, including content, headings, and metadata, are already implemented effectively.

Many SEO checks have passed successfully, indicating that the site’s structure, links, and technical setup are well-optimized. Only a few areas still need attention to reach full optimization.

If there are some remaining issues, they should be resolved to improve overall performance. Fixing them will enhance search engine visibility and ensure the site is fully optimized.

After reviewing the SEO Analyzer results, Rank Math can be used to identify and fix any remaining issues. It helps manage, optimize, and track all SEO aspects efficiently for better results.

** FAQs **

1. What is an SEO Analyzer?

• The SEO Analyzer is a tool in Rank Math that checks your website’s SEO health. It scans content, metadata, headings, links, and technical elements. This helps you understand what’s optimized and what needs improvement.

2. How does SEO Analyzer find issues?

• It evaluates multiple aspects like titles, descriptions, headings, images, and page speed. If something is missing or not optimized, it flags it as a warning or failed test. You can then fix these issues to improve SEO.

3. Can SEO Analyzer improve my search rankings?

• Yes, By following its recommendations, you can fix technical errors, optimize content, and make your site more search-engine-friendly. Better optimization increases visibility and can improve rankings over time.

4. How often should I use SEO Analyzer?

• It’s a good idea to check your site regularly, especially after adding new content or making changes. Frequent analysis ensures your SEO stays strong and any issues are caught early.

5. Can Rank Math fix the issues detected by SEO Analyzer?

• Yes, Rank Math not only shows the problems but also provides tools and guidance to fix them. Using it makes tracking and optimizing all SEO elements much easier.